The Simple Things | Co-founder Jade Scott

Jul 12, 2015 | Family Adventures, About Fore Adventure, Jade And Dan

If you follow our blog you will know about our love of foraging, our adventures and recipes, tips and handy hints. But you may not know much about who we are and why we do what we do. Fore is a business hand crafted by our passion for the GREAT outdoors! We develop our adventures with our experiences and desires, dreams and hopes. We want to stay in touch with nature and connect to our environment. No big grand gestures, no man the hunter, no it girl! Just fellow humans sharing and enjoying the simple things in life which just happen to be the best things too…

The Simple Things magazine asked Jade to talk adventure in their regular feature ‘beyond the 9-5’. Here’s some of what she has to say and an insight to what you can find inside July’s issue:

jade scott forage sea old harry rocks coast studland fore adventure

A Little Intro

I’m Jade, wife of Dan, mummy to our 3 small humans and 1 half of Fore / Adventure. They say it all started with a kiss and I guess you can say it did this time. I met Dan in my late teens, care free and with all the time in the world to dream big. I studied hard to be an Architect, spending hours at my desk, with just a glimpse of the sky. Was this what it was all about? Being a grown up, living for the weekend? The itch had started and I had begun to scratch it. We got married in our late twenties and had our first daughter Molly and that’s when it all started. I yearned to escape the rat race, it’s a cliche but I did fall into it.

How Did It Happen?

We scouring the net for an opportunity that would allow us to live out the good life in the countryside. Then one day we happened upon our little hut by the sea and we knew it was right. It was our dream, and our ticket to the life we wanted to lead.

fore family beach hutquarters activites dorset

Why We Chose The Name Fore Adventure

We chose to rebrand last year and picked the name Fore / Adventure for what it stands for. Before, in front of, for, before, formerly; meaning to be proactive in seeking adventure and it unrestricted us. Through the last 5 years we have seen such big changes in the way we work and what our clients desire. Being small and personal we have been able to react quickly. We needed an identity that allowed us to keep developing and didn’t tie us down to one venture. We felt using Fore would future proof the brand to allow us to expand the business should we want to at a later stage.

Pros And Cons?

Running your own business is exhilarating, your achievements make you physically swell with pride, but you don’t do it for the money. The little things are the best things. It’s hard work and the days are long, you do worry about competition and staying true to who you are. We made a conscious decision to side step, to try and offer something unique and personal. We didn’t want the kind of business that sells bums on seats adventures, every time has to feel like the first time for us and for our clients.

mackerel fish recipe lemon cook wild food

Are You Still Developing Fore Adventure?

I like to adapt and make changes in the way we live and work. This suits our lifestyle and what we stumble upon along the way. It’s the bonus of being self employed. Both the failures and successes we have had have really shaped our business. They’ve allowed us to learn a whole heap about who we are, who our customers are and ultimately what we want to be and where the future of the business is going.

fore adventure jade dan scott forage

How Do You Delegate?

We were always adamant that this would be a family run business and that we wouldn’t sell out. We feared it would lose our personal touch or the passion we have. However we have come to realise that we do need help, you can’t possibly do it all. It’s choosing those helpers wisely and delegating well.

We are just starting to hit what we call the ‘silly season’, we absolutely love the busyness that the warmer climes bring! Seeing all our plans made over the winter come together is great. Now is a really exciting time but you need the downtime at the end of it to regroup. The main season from May – September is full throttle. During this time we have more helpers and other members of the Fore team will deliver sessions on the beach and assist us in running the childrens holiday schemes or the events like our foraged feasts and be on hand at the festivals we attend.

fore adventure sea kayak discover explore old harry rocks coast

What’s The Future Of Fore Adventure?

Driven by love for what we are doing rather than a dream scenario. However, having said that we do want to keep progressing and challenging ourselves and we would love to develop those lightbulbs moments and ideas if and when the time feels right. Within the next year we want to refine what we are offering and maintain the smiles on our customers faces.

What is key for us is the sensitivity of how we operate, we don’t want a big business because small and family-run is perfect for us. We can maintain the quality, but also because of our location in the Isle of Purbeck; we lease off the National Trust and we’re on a sensitive spot. There is only so much work we feel that we can sensitively and ethically do in this location with Fore Adventure. That being said we are working on opportunities in the future within the next 5 years to offer more strings to the Fore bow and in other locations.

forage heath coast grass

How Do The Seasons Affect The Work?

Each season brings new bounty and we love to share what we find. We use it to make up recipes to post on our blog and inspire people to go out and forge some adventures of their own. We found that our audience were really engaging with our ideas to reconnect our plate with our environment. This led to our ‘foraged feasts’. These events celebrate the different seasons and nature’s larder and a jolly good knees up at the same time. We love the simple things and we want to show people that it is simple, with a bit of a nudge they can do it too.

What Is It About Being Outdoors And Adventure That You Think Is So Important To Share?

We know from our experience that being outside makes our hearts sing and gives us that fuzzy, inner glow feeling. But it’s not just the feel good stuff that makes being in the great outdoors important. Being at one with nature stimulates and supports learning. From small people to big people, we call all adventurers. Our customers enjoy the freedom we can give them and a sense of escapism for those precious hours or days they find themselves here. To see our customers enjoying and engaging with what we are doing is the best thumbs up you could wish for.

forage feast event dorset adventure

How Have You Found Working With Other Businesses?

We really love to work with other businesses, but we are careful in how we do this and our ethos has always been that it has to be the right fit for both parties. It can be a really inspiring process and creative way to work. We have been fortunate enough to be given some really exciting opportunities recently. This has allowed us to develop streams of the business like the foraged feasts further.

Read more about Jade and the story behind Fore / Adventure in this months Beyond the 9-5 feature in The Simple Things magazine.

*Kudos to Neil White Photography for sharing some of the images above.


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Fore Adventure Outdoor Activity Company Dorset Blog Stories

About Fore Adventure

Starting with four Kayaks and a hut on the beach, Fore has evolved to include, sea, shore and solid ground adventures to get big and small humans in the great outdoors. Read our story.


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